Case New Holland

Region: 
Private: 
Public: 
Ticker: 
Private
Market cap: 
Country of incorporation: 
Netherlands
Industry: 
Industrials
Description: 

CNH Global N.V. (CNH) is a global, full-line company in both the agricultural and construction equipment industries. The Company organizes its operations into three business segments: agricultural equipment, construction equipment and financial services. CNH markets its products globally through its two brand families: Case and New Holland. Case IH (along with Steyr in Europe) and New Holland make up the Company’s agricultural brand family. Case and New Holland Construction (along with Kobelco in North America) make up its construction equipment brand family. The Company manufactures its products in 40 facilities worldwide and distributed its products in approximately 170 countries through a network of approximately 11,300 full-line dealers and distributors.1.

  1. 1. http://www.google.com/finance?q=NYSE:CNH
Positive Impact – Doing: 

1. 12/18/2007 - Nearly 80% of CNH equipments are designed in a way that it can support B100 biodiesel (environmental friendly bio fuel made from renewable materials)1
2. CNH was honored in December 2005 by Construction Equipment for its LS185.B steer loader and LT185.B/LT190.B compact track loaders. The award recognizes manufacturers for their innovation and research and development to provide equipment that allows for greater productivity, efficiency and safety.2.

  1. 1. http://gas2.org/2007/12/18/b100-biodiesel-approved-by-agricultural-giant/
  2. 2. http://www.manufacturing-today.com/content/view/400/
Positive Impact – Talking: 

1. CNH has launched the development of a special range of agricultural equipment especially designed for the disabled and the elderly1.
2. Community Impact - Through an international project, CNH will bring drinking water to needy communities in 50 towns in Minas Gerais in Brazil.2
3. Expresses committment to R&D and innovation. Invests 2.43% of sales in R&D3.
4. The company believes in lean lines of manufacturing to reduce waste by controlling intenal processes through manpower, materials and time.4.

  1. 1. http://www.cnh.com/wps/portal/cnhportal/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y...
  2. 2. http://www.cnh.com/wps/portal/cnhportal/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y...
  3. 3. Extracted from 2008 Company 10k
  4. 4. http://www.manufacturing-today.com/content/view/400/
Controversy: 

1. Makes large agricultural, equipment that enables unsustainable farming practices; e.g., chemical/fertililzers, heavy equipment compacting soil, monocrops and lack of biodiversity, growing crops that need to travel long distances, which loses their nutritional integrity and freshness as well as reliance on fossil fuels for transportation

Notes: 

HQ in Amsterdam, Netherlands. The company seems to be designing products in a way that is environmentally and socially sustainable in order to be competitive in the market place. They also seem to be doing things that have an impact on the community. However, I could not verify the same from 3rd party sources. And, there was not much 3rd party information on manufactring process and handling of wastes.

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