Brambles Limited (Brambles) is an Australia-based company engaged in the provision of support services. Its segments include CHEP (pallet and container pooling) and Recall (information management). CHEP provides pallet and container pooling services, with locations in 45 countries1.
CHEP’s business model is based on the principles of reduce, reuse and recycle:
REDUCE: Pooled pallets are designed for repeated use and reduces the burden on the world's lumber supply and waste streams through responsible use of lumber. Decreased pallet-related product damage as a result of using CHEP further reduces environmental burdens and contributes to the success of other supply chain packaging reduction initiatives.
REUSE: A key economic element of pallet pooling is to deploy higher quality platforms that can be reused extensively. Continuous inspection, maintenance and repair further prolong the useful life of pooled pallets.
RECYCLE: Controlled end-of-life management and a clear system of asset ownership help to ensure lumber recovery, reuse and recycling efforts are maximised to keep waste out of landfills
1. Sustainability section on website1.